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Brand Management / August 19, 2021

Line Extension

A variation of existing product launched under the existing brand. It often adds different flavor, package size or shape. Here, established brand is the parent brand. For example, Coke is basic brand with Diet Coke as extension.

By · August 19, 2021 · 1 min read

A variation of existing product launched under the existing brand. It often adds different flavor, package size or shape. Here, established brand is the parent brand.

For example, Coke is basic brand with Diet Coke as extension.