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Brand Management / August 19, 2021

Strength Metrics

The strength metrics include measurement of the following aspects − ●      Brand awareness ●      Brand knowledge ●      Brand loyalty ●      Aided and unaided brand recall ●      Buzz in the market

The strength metrics include measurement of the following aspects −

●      Brand awareness

●      Brand knowledge

●      Brand loyalty

●      Aided and unaided brand recall

●      Buzz in the market