The women’s pumps niche has been steadily increasing making it one of the most stable ecommerce business ideas. The stable niche has been popular for several years making it one of the best long-term business ideas. In spring 2016, over 84 million people had bought women’s shoes within the past 12 months. Over 34% of affluent households spent $250 or more on women’s shoes in 2016. It’s safe to assume that women are either buying expensive shoes or buying higher quantities of them. Either way, this will help ensure your business stays profitable within your niche. The great thing about this startup business idea is that you don’t need to only sell women’s pumps but can expand into other footwear and accessories like socks, scarves and other seasonal products.
To monetize your women’s pumps brand, you can market your store on Instagram. You can use shoe brands like Katy Perry Collections as inspiration for how to create graphics, what types of pictures and videos to add to your page. You can also use influencers to promote your brand for you to their audiences offering a commission for each sale they bring in. Facebook ads can also work well for your shoe brand depending on how you brand your store. Lifestyle shots like Payless ShoeSource and shoes on colored backgrounds can capture attention better than an ad with a pair of shoes on a plain white background.
