· Who is my audience?
· What is my objective?
· What are the objectives and needs of my audience?
· How can I best express my objective in relationship to my audience’s objectives and needs?
· What specific benefits can I offer to my audience and how can I best express them?
· What opening sentence and paragraph will grab the attention of my audience in a positive manner and invite them to read further?
· How can I maintain and heighten the interest and desire of the reader throughout the letter?
· What evidence can I present of my value to my audience?
· If a resume is enclosed with the letter, how can I best make the letter advertise the resume?
· What closing sentence or paragraph will best assure the reader of my capabilities and persuade him or her to contact me for further information?
· Is the letter my best professional effort?
· Have I spent sufficient time drafting, revising, and proofreading the letter?
