E-Chaupal − A New Era in the Indian agro Sector
A private initiative has been taken by ITC Ltd in the state…
Rural Marketing – Strategies
The concept of rural marketing differs from different things to different persons…
Rural Marketing – Mix
Marketing mix comprises of various controllable elements like product, price, promotion and…
Rural Marketing – Overview
’Rural marketing is a process of developing, pricing, promoting, and distributing rural…
Retail Management – Business Operations
Customers remember the service a lot longer than they remember the price.…
Merchandise Management
Advertising moves people toward goods; merchandising moves goods toward people. − Morris…
Retail Management – Business Location
Silicon valley is a mindset; not a location. − Reid Hoffman (Co-Founder, LinkedIn) Before visiting…
Retail Market Segmentation & Strategies
Market segmentation is the natural result of vast differences among people. −…
Retail Challenges & Theories
Michael Porter, a professor from Harvard Business School, designed a framework named Five…
