Case Study: Nurturing Employee Productivity
In this chapter, we will take a case study to understand the…
Defining Improving Personal Productivity
According to the Office of Personnel Management, located in Washington, DC, personal…
Personal Productivity – Introduction
Most people admit that they have faced times when they all wondered…
An Overview of Relationship Management and Why it is Important for Corporates
Introduction: Why is Relationship Management Important ? If you are working and have…
CRM – Emerging Trends
“Novel CRM trends will give marketing and sales professionals all the required…
CRM – Service Automation
“To give real service, you must add something which cannot be bought…
CRM – Marketing Automation
“I can’t imagine my life without marketing automation. It’s a no brainer.…
CRM – Sales Force Automation (SFA)
“The first rule of any technology used in a business is that…
CRM – Customer Related Databases
“How you gather, manage, and use information to serve your clients will…
CRM – Implementing CRM Projects
“Ideas are easy. Implementation is hard.” − Guy Kawasaki Implementing a CRM project…


