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Ideas and explainers from across SenseCentral.

Basics 6 min read

Intrapreneurship

What is Intrapreneurship? Intrapreneurship is the practice of entrepreneurship by employees within an organization. Difference between an entrepreneur and an…

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Basics 8 min read

Product Life Cycle

Product Life Cycle (PLC) The idea of the Product Life Cycle was first developed in 1965 by Theodore Levitt in…

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Basics 4 min read

Tour Brochure

Tour Brochure is a small booklet or pamphlet, often containing promotional material or product information about destinations or travel services.…

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Basics 6 min read

Sustainable Tourism

Tourism is the world’s largest industry. Although it is a “smokeless industry”, it has environmental implications. Expanding tourism has the…

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Basics 4 min read

Tourism Marketing

Marketing Concept Marketing is a human activity directed at satisfying needs and wants through exchange process. According to the British…

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Basics 4 min read

Tourism Product

Definition: “The products which satisfy tourist’s leisure, pleasure or business needs at places other than their own normal place of…

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