Basics 5 min read
The Quality Policy
To develop a quality management system that works toward effectiveness and positive results, organizations must clearly define their purpose, context,…
THE ARTICLE LIBRARY
All stories.
Ideas and explainers from across SenseCentral.
Basics 4 min read
Mission and Vision Statements
Vision · Corporate vision is essentially a tone setting idea, which is designed to align and inspire the stakeholders in an…
Basics 2 min read
Quality Assurance
Quality Assurance (QA) is defined as an activity to ensure that an organization is providing the best possible product or service…
Basics 3 min read
Quality Control
Quality control (QC) is a process through which a business seeks to ensure that product quality is maintained or improved.…
Basics 11 min read
Dimensions of quality
Eight dimensions of product quality management can be used at a strategic level to analyze quality characteristics. The concept was defined by David A. Garvin,…
Basics 3 min read
Evolution Of Total Quality Management
In today’s global competitive marketplace, the demands of customers are forever increasing as they require improved quality of products and…
Basics 3 min read
Principles of QualityManagement
TQM is an abbreviation that stands for “Total Quality Management,” a term commonly used in corporation and business management. TQM…
Basics 10 min read
Sponsorship Needs Assessment
Although most events may benefit from sponsorship, not every event is appropriate for this component. Sponsorship is a commercial endeavor…
Basics 3 min read
Internal versus External Event Marketing
Event managers may use an event or a series of events as one of the marketing methods to promote external…
Basics 7 min read
Five Ps of Event Marketing
Product Successful salespeople have both expert product knowledge and effective sales skills. Expert product knowledge is essential in today’s competitive…
