Advanced Concepts 4 min read
Speed can kill ; the importance of process for hardware
One of the more popular cliches of the startup world is the immortal Zuckerberg’s “move fast and break things.” Even…
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Advanced Concepts 7 min read
The 3 business models that matters for connected hardware start-ups
Hardware has changed. It used to be that a “hardware business” sold widgets made in China at a 30% gross…
Advanced Concepts 4 min read
The Advantages of Hardware
Prototyping cost, manufacturing cost, slower iteration time, inventory risk, forward/reverse logistics, and scrap rates all drive this. Luckily for us…
Advanced Concepts 4 min read
Wearables? Beware!
We’re in the middle of a major surge of wearable consumer electronic products. Originally, these devices were purely for fitness: Nike, Fitbit, Jawbone,…
Advanced Concepts 3 min read
Innovative Tech Giant vs. Speaker Company
Despite these two products serving nearly an identical purpose, they couldn’t be more different from each other in terms of…
Advanced Concepts 6 min read
Teardown: Amazon’s Echo Plus
Amazon was the first company to popularize the smart speaker concept. The Seattle giant’s first foray into speakers has been…
Advanced Concepts 4 min read
Teardown: Sonos One
The Sonos One speaker is the flagship smart Alexa-enabled speaker. Sonos is hoping it will boost the the trajectory of…
Advanced Concepts 3 min read
What Cracking Open a Sonos One Tells Us About the Sonos IPO
For eight years, a war has been raging among a number of unlikely players. This bloodless technology battle is turning…
Advanced Concepts 4 min read
What Hardware Startups Can Learn from Pebble
Crossing the Chasm Many consumer hardware startups think being first to market with breakthrough technology will make them successful. While Pebble…
Advanced Concepts 3 min read
What Nest teaches us about the emotion of hardware
Most startups proposition their products as obvious, rational purchases. Most of them are lying. Hardware purchases have two drivers Whether you…
