Brand Management 1 min read
Line Extension
A variation of existing product launched under the existing brand. It often adds different flavor, package size or shape. Here,…
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Brand Management 1 min read
Brand Management – Extension
Brand extension is required for a company’s growth, profitability, and brand’s added reputation. It is an inevitable strategic move at…
Brand Management 1 min read
Online Brand Promotions
Online brand promotion comes with the challenge of integrating the marketing mix (putting the right product, at the right price,…
Brand Management 2 min read
Role of Brand Ambassadors and Celebrities
Another way of promoting brands is by employing a brand ambassador. A brand ambassador is a person who embodies the…
Brand Management 2 min read
Brand Promotion Methods
There are various brand promotion methods conducted to keep the brand noticeable − ● Organizing Contests − To attract the consumers, various contests…
General Concepts 3 min read
What is a Magnetic Tape Recorders
Before explaining about magnetic tape recorders, Let’s have a look at what a recorder is and what the uses of…
Brand Management 1 min read
Brand Management – Promotion
Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing…
Brand Management 1 min read
History of Branding
The concept of branding exists since approximately hundred years.
Brand Management 2 min read
Branding for Global Markets
Venturing into global markets is inevitable for brands. A brand is global when it is visible and sold at every…
General Concepts 2 min read
Seismic – Displacement Sensing Accelerometer
Basic Principle When a spring – mass – damper system is subjected to acceleration, the mass is displaced, and this…
