Business Ethics 1 min read
Anti-Competitive Practices
There are various methods that are anti-competitive. For example, bait and switch is a type of fraud where customers are “baited” through the advertisements…
THE ARTICLE LIBRARY
All stories.
Ideas and explainers from across SenseCentral.
Business Ethics 1 min read
Deceptive Marketing Policies and Ethics
Deceptive marketing policies are not contained in a specific limit or to one target market, and it can sometimes go…
Business Ethics 1 min read
Delivery Channels
Direct marketing is one of the most controversial methods of advertising channels, especially when the approaches included are unsolicited. Some…
Business Ethics 1 min read
Ethics in Advertising and Promotion
In the early days of existence of corporations, especially during 1940s and 1950s, tobacco was advertised as a substance that…
Business Ethics 1 min read
Grouping the Market Audience
Unethical practices in marketing can result in grouping the audience into various segments. Selective marketing may be used to discourage the demand…
Business Ethics 1 min read
Emerging Ethical Problems in Market Research
Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. It…
Business Ethics 1 min read
Ethical Issues in Marketing
Ethical issues in marketing arise from the conflicts and lack of agreement on particular issues. Parties involved in marketing transactions…
Business Ethics 1 min read
The Business Stakeholder Relationships
Organizational ethics programs have become popular for ethical relationships with all stakeholders. Organizations often create an ethical or an unethical…
Business Ethics 1 min read
Establishing a Balanced Stakeholder Orientation
There are potential conflicts between customer stakeholders and other stakeholders, including the communities for natural environment or economic development. Some…
Business Ethics 1 min read
Ethical Considerations
Wal-Mart has experienced ethical and legal allegations concerning employment issues. Wal-Mart workers usually get a lower pay and fewer benefits…