SWOT Analysis
The SWOT Analysis is one of several strategic planning tools that are utilized by businesses and other organizations to ensure that there is a clear objective defined for the project or venture,…
Civil Aviation in India
History of civil aviation in India : The history of civil aviation in India began in December 1912. This was with the opening of the first domestic air route between…
Ministry of Tourism : Govt of India
Ministry of Tourism: The Organisation The Ministry of Tourism is the nodal agency for the formulation of national policies and programmes and for the co-ordination of activities of various Central Government Agencies, State…
National Tourism Policy 2002
In order to develop tourism in India in a systematic manner, position it as a major engine of economic growth and to harness its direct and multiplier effects for employment…
Intrapreneurship
What is Intrapreneurship? Intrapreneurship is the practice of entrepreneurship by employees within an organization. Difference between an entrepreneur and an intrapreneur: An entrepreneur takes substantial risk in being the owner…
Product Life Cycle
Product Life Cycle (PLC) The idea of the Product Life Cycle was first developed in 1965 by Theodore Levitt in an article entitled “Exploit the Product Life Cycle” published in…
Tour Guide and their Role
The terminology of a tour guide its self can be defined as : a person who is hired to conduct a traveler or tourist and point out objects of interest…
Tour Brochure
Tour Brochure is a small booklet or pamphlet, often containing promotional material or product information about destinations or travel services. A brochure (also referred to as a pamphlet) is a…
Sustainable Tourism
Tourism is the world’s largest industry. Although it is a “smokeless industry”, it has environmental implications. Expanding tourism has the great capacity to pollute the environment. The environmental resources exploited…
Tourism Marketing
Marketing Concept Marketing is a human activity directed at satisfying needs and wants through exchange process. According to the British Institute of Management “Marketing is the management function which organizes…
