International Marketing 3 min read
International Marketing – Gatt
The General Agreement on Tariffs and Trade (GATT) was a multilateral agreement regulating international trade. Its purpose was the reduction of tariffs…
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International Marketing 3 min read
Types of Tariffs and Trade Barriers
We have seen the importance and necessity of tariffs in international marketing. It is important to maintain balance between companies…
International Marketing 2 min read
International Marketing – Import Quotas
Quota is the limit drawn on how much of a particular product can be imported by a country. Whereas, a…
International Marketing 2 min read
International Marketing – Political Risk
The liability caused by the financial or personnel losses because of wrong political decisions or conflicts are known as political…
International Marketing 1 min read
Geographic Description of Market
Geographical analysis is when a business divides its market on the basis of geography. There are several ways that a…
International Marketing 2 min read
International Marketing – Major Factors
Factors involved in international marketing environment are broadly classified into three categories as stated in the figure given below. This…
International Marketing 3 min read
International Marketing – EPRG Framework
Different attitudes towards company’s involvement in international marketing process are called international marketing orientations. EPRG framework was introduced by Wind,…
International Marketing 3 min read
International Marketing – Product Lifecycle
The international product lifecycle (IPL) is an abstract model briefing how a company evolves over time and across national borders.…
International Marketing 2 min read
International & Domestic Marketing
The efficient and effective management and utilization of a company’s resources to satisfy the consumers’ demands and meet the company’s…
International Marketing 1 min read
Int Marketing – MNCS Characteristics
Multinational corporations function on a large scale and own or control production of goods or services in one or more…
International Marketing 3 min read
Int Marketing – India’s Foreign Trade
We know India is a developing country and its participation in world trade has highly influenced its economy. Decades back,…
International Marketing 2 min read
World Trade Organization
The WTO regulates international trade, formulates tariffs globally, and also resolves conflicts among member countries. The major functions of WTO are as…