Brand Management 1 min read
Line Extension
A variation of existing product launched under the existing brand. It often adds different flavor, package size or shape. Here,…
THE LATEST THINKING
Every story.
Browse our articles in publication order, with new stories added automatically.
Brand Management 1 min read
Brand Management – Extension
Brand extension is required for a company’s growth, profitability, and brand’s added reputation. It is an inevitable strategic move at…
Brand Management 1 min read
Online Brand Promotions
Online brand promotion comes with the challenge of integrating the marketing mix (putting the right product, at the right price,…
Brand Management 2 min read
Role of Brand Ambassadors and Celebrities
Another way of promoting brands is by employing a brand ambassador. A brand ambassador is a person who embodies the…
Brand Management 2 min read
Brand Promotion Methods
There are various brand promotion methods conducted to keep the brand noticeable − ● Organizing Contests − To attract the consumers, various contests…
General Concepts 3 min read
What is a Magnetic Tape Recorders
Before explaining about magnetic tape recorders, Let’s have a look at what a recorder is and what the uses of…
Brand Management 1 min read
Brand Management – Promotion
Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing…
Brand Management 1 min read
History of Branding
The concept of branding exists since approximately hundred years.
Brand Management 2 min read
Branding for Global Markets
Venturing into global markets is inevitable for brands. A brand is global when it is visible and sold at every…
General Concepts 2 min read
Seismic – Displacement Sensing Accelerometer
Basic Principle When a spring – mass – damper system is subjected to acceleration, the mass is displaced, and this…
Brand Management 2 min read
Defining and Establishing Brand Values
Consumers are interested in brand values. When the consumer understands the brand value, he can interact with the business in…
Brand Management 3 min read
Identifying and Establishing Brand Positioning
To identify brand positioning, the brand manager needs to study the market segment of venture. To establish a strong brand…
