Brand Management 1 min read
General Steps of Brand Building
Brand stays in the minds of consumers and helps the company to grow their market share and revenue. Here are…
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Brand Management 2 min read
Brand Portfolios and Market Segmentation
There can be a single brand portfolio or multiple brand portfolios. The companies decide courageously to create a new brand…
Brand Management 1 min read
Brand Knowledge
Keller defines brand image as awareness of brand name (whether and when customers know the brand and can recall it) and belief about…
Brand Management 2 min read
Six Faces of Brand Identity
Brand identity can be represented by six faces of a hexagon or a prism as shown below − ● Brand Physique − It…
Brand Management 1 min read
Brand Identity & Positioning
In today’s market, the customer has a very wide choice of products. When it comes to brands, he chooses brands…
General Concepts 2 min read
Microprocessor based Electronic balance – A Mini Project
Microprocessor based electronic weighing machine is used for measuring and indicating weight on digital display. The item to be weighted…
Brand Management 3 min read
How to Name a New Product?
The company grows by bringing out the best in its product. Every time a research and development team comes up…
Brand Management 1 min read
Classic Branding Dysfunctions
If a brand architecture is not proper, it can lead to unwelcome consequences. Few instances are as follows − Daughter…
General Concepts 2 min read
Piezoelectric Crystal based Acceleration measuring device
Piezo Electric Concept: This device which you will build is based on piezoelectric effect. Let me explain you in detail,…
Brand Management 1 min read
What is Brand Management?
Brand management is an art of creating a brand and maintaining it. It is nothing but developing a promise to…
Brand Management 1 min read
Internationalizing the Architecture of the Brand
Since most of the brand architectures are built over a substantial period of time in the domestic market, there are…
Brand Management 1 min read
Choosing Appropriate Branding Strategy
The following parameters should be considered while choosing an appropriate branding strategy − ● Marketing strategy ● Business model ● Culture ● Speed of…
