Customer Relationship Management 6 min read
CRM – Sales Force Automation (SFA)
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify…
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Customer Relationship Management 8 min read
CRM – Customer Related Databases
“How you gather, manage, and use information to serve your clients will determine whether you win or lose in the…
Customer Relationship Management 8 min read
CRM – Implementing CRM Projects
“Ideas are easy. Implementation is hard.” − Guy Kawasaki Implementing a CRM project in an organization takes more than purchasing and…
Customer Relationship Management 6 min read
CRM – Managing the Customers
“People will forget what you said, people will forget what you did, but people will never forget how you made…
Customer Relationship Management 4 min read
CRM – Building Value for Customers
“Your relationship with the customers, not the customer’s relationship with your product, is the conduit through which the value flows.”…
Customer Relationship Management 8 min read
CRM – 21st Century Customers
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day…
Customer Relationship Management 5 min read
CRM – Customer Relationships
“Your customer doesn’t care how much you know until they know how much you care.” − Damon Richards, Director of Programs, Freewheelin’…
Customer Relationship Management 8 min read
CRM – Types
“A business absolutely devoted to Customer Service Excellence will have only one worry about profits. They will be embarrassingly large.”…
Creative Problem Solving 1 min read
Objectives of CRM
The most prominent objectives of using the methods of Customer Relationship Management are as follows − ● Improve Customer Satisfaction − CRM helps…
Creative Problem Solving 2 min read
Ingredients of CRM
Take a look at the following illustration. It shows the ingredients that work together to form a successful CRM system.…
Creative Problem Solving 2 min read
Case Study: How Swiss Watches Lost their Market
The Elgin watch company is often used as an example of companies who did not take cure for their market…
