Brand Management 1 min read
Factors that Influence Brand Extension
There are various scenarios where a brand has successfully extended or failed to extend. For example, Bic ballpoint pens. It…
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Author: Prabhu TL.
Prabhu TL is a SenseCentral contributor covering digital products, entrepreneurship, and scalable online business systems. He focuses on turning ideas into repeatable processes—validation, positioning, marketing, and execution. His writing is known for simple frameworks, clear checklists, and real-world examples. When he’s not writing, he’s usually building new digital assets and experimenting with growth channels.
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Brand Adaption Practices
The brand adaption practices involves the following steps − ● Develop internal (brand managers and representatives) and external launching (consumer and…
Brand Management 1 min read
Brand Adaption Process
Brand adaption is nothing but introducing and engaging the consumer with the brand. It involves five steps − ● Awareness − Customer knows…
Brand Management 2 min read
Brand Extension
A new product is launched under existing brand. It often adds a product of different category. The new associated brand…
Brand Management 1 min read
Line Extension
A variation of existing product launched under the existing brand. It often adds different flavor, package size or shape. Here,…
Brand Management 1 min read
Brand Management – Extension
Brand extension is required for a company’s growth, profitability, and brand’s added reputation. It is an inevitable strategic move at…
Brand Management 1 min read
Online Brand Promotions
Online brand promotion comes with the challenge of integrating the marketing mix (putting the right product, at the right price,…
Brand Management 2 min read
Role of Brand Ambassadors and Celebrities
Another way of promoting brands is by employing a brand ambassador. A brand ambassador is a person who embodies the…
Brand Management 2 min read
Brand Promotion Methods
There are various brand promotion methods conducted to keep the brand noticeable − ● Organizing Contests − To attract the consumers, various contests…
Brand Management 1 min read
Brand Management – Promotion
Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing…
Brand Management 1 min read
History of Branding
The concept of branding exists since approximately hundred years.
Brand Management 2 min read
Branding for Global Markets
Venturing into global markets is inevitable for brands. A brand is global when it is visible and sold at every…