Brand Management 2 min read
Defining and Establishing Brand Values
Consumers are interested in brand values. When the consumer understands the brand value, he can interact with the business in…
THE ARCHIVES
Author: Prabhu TL.
Prabhu TL is a SenseCentral contributor covering digital products, entrepreneurship, and scalable online business systems. He focuses on turning ideas into repeatable processes—validation, positioning, marketing, and execution. His writing is known for simple frameworks, clear checklists, and real-world examples. When he’s not writing, he’s usually building new digital assets and experimenting with growth channels.
← Explore all topics Brand Management 3 min read
Identifying and Establishing Brand Positioning
To identify brand positioning, the brand manager needs to study the market segment of venture. To establish a strong brand…
Brand Management 1 min read
General Steps of Brand Building
Brand stays in the minds of consumers and helps the company to grow their market share and revenue. Here are…
Brand Management 2 min read
Brand Portfolios and Market Segmentation
There can be a single brand portfolio or multiple brand portfolios. The companies decide courageously to create a new brand…
Brand Management 1 min read
Brand Knowledge
Keller defines brand image as awareness of brand name (whether and when customers know the brand and can recall it) and belief about…
Brand Management 2 min read
Six Faces of Brand Identity
Brand identity can be represented by six faces of a hexagon or a prism as shown below − ● Brand Physique − It…
Brand Management 1 min read
Brand Identity & Positioning
In today’s market, the customer has a very wide choice of products. When it comes to brands, he chooses brands…
Brand Management 3 min read
How to Name a New Product?
The company grows by bringing out the best in its product. Every time a research and development team comes up…
Brand Management 1 min read
Classic Branding Dysfunctions
If a brand architecture is not proper, it can lead to unwelcome consequences. Few instances are as follows − Daughter…
Brand Management 1 min read
What is Brand Management?
Brand management is an art of creating a brand and maintaining it. It is nothing but developing a promise to…
Brand Management 1 min read
Internationalizing the Architecture of the Brand
Since most of the brand architectures are built over a substantial period of time in the domestic market, there are…
Brand Management 1 min read
Choosing Appropriate Branding Strategy
The following parameters should be considered while choosing an appropriate branding strategy − ● Marketing strategy ● Business model ● Culture ● Speed of…