Objectives of Advertisements
The fundamental idea behind advertisement is to increase the business by selling…
Classification of Advertising
Advertising is the promotion of a company’s products and services though different…
Contemporary Issues
Offer, presentation, campaign, advertisement, sales promotion, public relations, etc. are the trends…
Marketing vs. Advertising
Many people confuse the terms marketing and advertisement. They think, both are…
Corporate Communications
“Communication leads to community, that is, to understanding, intimacy, and mutual valuing.”…
Market Communications Research
In today’s world, if a company focuses on delivering good products/services at…
Interactive Marketing
Technological revolution has brought about dramatic changes in terms of volume, frequency,…
Integrated Marketing Communications
Many of the companies in 1980s rather than relying only on advertisement…
