Advertisement Marketing 3 min read
Classification of Advertising
Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product…
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Advertisement Marketing 3 min read
Future of Advertising
Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying…
Advertisement Marketing 3 min read
Contemporary Issues
Offer, presentation, campaign, advertisement, sales promotion, public relations, etc. are the trends of advertisement and marketing communications. There is nothing…
Advertisement Marketing 2 min read
Marketing vs. Advertising
Many people confuse the terms marketing and advertisement. They think, both are the same and used interchangeably. But there are…
Advertisement Marketing 4 min read
Brand Management
While shopping or planning to shop, many of us are stuck with a particular brand. For example, I wear only…
Advertisement Marketing 3 min read
Corporate Communications
“Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” − Rollo May What is Corporate Communications? Corporate…
Advertisement Marketing 2 min read
Market Communications Research
In today’s world, if a company focuses on delivering good products/services at competitive prices, it does not necessarily guarantee success.…
Advertisement Marketing 2 min read
Interactive Marketing
Technological revolution has brought about dramatic changes in terms of volume, frequency, and effectiveness of marketing communications. The increasing trend…
Advertisement Marketing 3 min read
Integrated Marketing Communications
Many of the companies in 1980s rather than relying only on advertisement adopted an integrated strategy. They combined various promotional…
Advertisement Marketing 1 min read
What is an Advertisement?
Advertisement (ad) is an efficient and effective technique to promote goods, services, and ideas. It is a paid form of…
