Advertisement (ad) is an efficient and effective technique to promote goods, services, and ideas. It is a paid form of non-personal communication wherein business information is made available for potential customers.
Advertisement, is derived from the Latin word “Advertere” which literally means “to turn the minds of … towards…”. Advertisement promotes and supplements selling of products, services, and ideas to a great extent. The most interesting part of an advertisement is – it carries factual information with fascinating emotional appeal. Hence, without a proper advertisement no business can prosper.
What is a Buzz?
The literal meaning of “Buzz” is – “a low, continuous humming or murmuring sound.” In the advertising sense, it is a technique of marketing. It is getting viral these days. Buzz marketing technique relies upon the power of one-on-one personal messages.
It is believed that word-of-mouth holds more weightage with consumers. Buzz marketing is perceived as an impartial form of marketing people trust the recommendations made by their relatives and friends. Social media is the most energetic vehicle of buzz marketing.
