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The case focuses on the rural marketing initiatives undertaken by the cola major – Coca Cola in India. The case…
Rural marketing in Indian economy can be classified mostly under the following two categories − ● the markets for consumer durables…
There is a saying that the proof of the pudding lies in eating it, like this the proof of all…
India is a land of diversity and about 70% of the population lives in villages. To a large extent, villages contribute towards…
HUL was the first company to step into Indian rural marketing. HUL started its first effort towards going rural 1960’s…
Let us now understand the concept of rural development. We will also go through the measures and programs for rural…
Culture comprises of values and shared beliefs, ideas and other meaningful symbols that help individuals to communicate and evaluate as…
Attitudes influence behavior and have an impact on the perception of objects and people, and also exposure to information, choice…
LG Electronics India Private Limited (LG) step forward into the Indian market in 1993. After two failed joint ventures and…
Let us now understand the different promotion strategies involved in rural marketing. Personal Selling It is a process of face…
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