Rural Marketing

Rural Marketing – Consumers

Let us now understand the characteristics and classification of rural consumers. The rural consumers are classified into the following different…

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Initiatives taken by HUL to Reach the Rural Consumer

HUL was the first company to step into Indian rural marketing. HUL started its first effort towards going rural 1960’s…

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Rural Marketing – Culture

Culture comprises of values and shared beliefs, ideas and other meaningful symbols that help individuals to communicate and evaluate as…

Prabhu TL
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