Quality Objectives
Meaning, Synonyms The quality goals are specific, measurable (using key figures), and time-bound (SMART) intermediate steps to fulfil the quality policy. These goals should be more specific than the quality policy. For…
The Quality Policy
To develop a quality management system that works toward effectiveness and positive results, organizations must clearly define their purpose, context, strategic direction, and quality policy and objectives. Together, these fundamental…
Mission and Vision Statements
Vision · Corporate vision is essentially a tone setting idea, which is designed to align and inspire the stakeholders in an organization (principally and crucially those who work for it). It…
Quality Assurance
Quality Assurance (QA) is defined as an activity to ensure that an organization is providing the best possible product or service to customers. QA focuses on improving the processes to deliver…
Quality Control
Quality control (QC) is a process through which a business seeks to ensure that product quality is maintained or improved. Quality control requires the business to create an environment in…
Dimensions of quality
Eight dimensions of product quality management can be used at a strategic level to analyze quality characteristics. The concept was defined by David A. Garvin, formerly C. Roland Christensen Professor of Business Administration at Harvard Business…
Evolution Of Total Quality Management
In today’s global competitive marketplace, the demands of customers are forever increasing as they require improved quality of products and services but are prepared to pay less for their requirement.…
Principles of QualityManagement
TQM is an abbreviation that stands for "Total Quality Management," a term commonly used in corporation and business management. TQM is a customer-focused approach that involves several principles for effective…
Sponsorship Needs Assessment
Although most events may benefit from sponsorship, not every event is appropriate for this component. Sponsorship is a commercial endeavor and is extremely time consuming. Therefore, unless you are prepared…
Internal versus External Event Marketing
Event managers may use an event or a series of events as one of the marketing methods to promote external events, products or services such as shopping malls, tourism destinations,…
