Sell Digital Products
Choose the right marketplace, price your product correctly, and market it to the right audience. Everything you need to build a profitable digital product business.
Revenue Calculator
Estimate your revenue after platform fees
per month at 100 sales
Marketplace Comparison
Compare the top platforms for selling digital products
Gumroad
Creator-focused
Best for: All digital products
Pros
✓ Easy setup
✓ Built-in audience
✓ Flexible pricing
Cons
✗ 10% fee is high
✗ Limited customization
Payhip
Creator-focused
Best for: eBooks, courses, templates
Pros
✓ Low 5% fee
✓ EU VAT handling
✓ Affiliate program
Cons
✗ Smaller audience
✗ Basic analytics
Etsy
Marketplace
Best for: Templates, printables, design assets
Pros
✓ Huge built-in audience
✓ SEO traffic
✓ Trust factor
Cons
✗ Competitive
✗ Listing fees
✗ Limited product types
Lemon Squeezy
Creator-focused
Best for: Software, SaaS, digital products
Pros
✓ Merchant of record
✓ Tax handling
✓ Great for software
Cons
✗ Newer platform
✗ Smaller audience
Creative Market
Design marketplace
Best for: Design assets, fonts, templates
Pros
✓ Design-focused audience
✓ High-quality buyers
✓ Curated marketplace
Cons
✗ High 30% fee
✗ Approval required
✗ Design niche only
Teachable
Course platform
Best for: Online courses, coaching
Pros
✓ Course-optimized
✓ Student management
✓ Certificates
Cons
✗ Monthly fee
✗ Course-only focus
CodeCanyon
Code marketplace
Best for: Scripts, plugins, themes
Pros
✓ Large developer audience
✓ Established trust
✓ Good for code
Cons
✗ Very high fees
✗ Strict review process
Your Own Website
Self-hosted
Best for: All products (best long-term)
Pros
✓ Keep ~97% revenue
✓ Full control
✓ Build your brand
Cons
✗ Need to drive own traffic
✗ More setup required
Selling Strategies
Proven methods to market and sell your digital products
Email Marketing
Build a list before you launch. Email converts 3–5x better than social media for digital products.
- →Offer a free sample as a lead magnet
- →Send a 5-email launch sequence
- →Segment by interest for better conversions
SEO & Content Marketing
Create content around your product topic to attract organic buyers over time.
- →Write blog posts targeting buyer keywords
- →Create YouTube tutorials related to your product
- →Optimize your product listing for search
Social Media
Show your product in action. Short-form video is the highest-ROI channel for digital products.
- →Post TikTok/Reels demos of your product
- →Share customer results and testimonials
- →Use Pinterest for evergreen traffic
Affiliates & Partnerships
Let others sell your product for a commission. Can 10x your reach overnight.
- →Offer 30–50% affiliate commission
- →Create affiliate resources (banners, copy)
- →Partner with creators in your niche
Paid Advertising
Once you have a converting product, paid ads can scale your revenue predictably.
- →Start with retargeting ads
- →Test Facebook and Pinterest ads for visual products
- →Track cost per acquisition carefully
Bundling & Upsells
Increase average order value by bundling related products or offering upsells at checkout.
- →Create a "complete bundle" at 2–3x the single price
- →Offer an upsell immediately after purchase
- →Create a subscription for ongoing content
Ready to Start Selling?
Explore all 605 product types to find your niche, then use our creation guides to build your first product.