BrandZ is the world’s largest brand equity database created and updated by Millward Brown, a multinational company working in advertising, marketing communications, media, and brand equity research.
This database was created in 1998 and is being updated continuously since then. It lists top 100 global brands since 2006. To compile this database, the raw data is collected from about two million consumers and professionals across more than 30 countries. It lists around 23000 brands.
BrandZ is the only brand valuation tool that helps brand owners to find out how much brand alone can contribute to corporate value.
