Rural Marketing 1 min read
LG: Rural Marketing in India
LG Electronics India Private Limited (LG) step forward into the Indian market in 1993. After two failed joint ventures and…
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Rural Marketing 9 min read
Rural Marketing – Promotion Strategies
Let us now understand the different promotion strategies involved in rural marketing. Personal Selling It is a process of face…
Rural Marketing 1 min read
E-Chaupal − A New Era in the Indian agro Sector
A private initiative has been taken by ITC Ltd in the state of Madhya Pradesh. It has helped the farmers…
Rural Marketing 9 min read
Rural Marketing – Strategies
The concept of rural marketing differs from different things to different persons who are active participants in marketing. This confusion…
Rural Marketing 4 min read
Rural Marketing – Mix
Marketing mix comprises of various controllable elements like product, price, promotion and place. Success of any business enterprise depends on…
Rural Marketing 5 min read
Rural Marketing – Overview
’Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange…
Retail Management 6 min read
Retail Management – Business Operations
Customers remember the service a lot longer than they remember the price. − Lauren Freedman (President, E-tailing Group) The retail…
Retail Management 6 min read
Merchandise Management
Advertising moves people toward goods; merchandising moves goods toward people. − Morris Hite (American Advertising Expert) In the fierce competition…
Retail Management 6 min read
Retail Management – Business Location
Silicon valley is a mindset; not a location. − Reid Hoffman (Co-Founder, LinkedIn) Before visiting a mall or a shop, the first question…
Retail Management 4 min read
Retail Market Segmentation & Strategies
Market segmentation is the natural result of vast differences among people. − Donald Norman (Director, The Design Lab) Market segmentation gives a…
Retail Management 10 min read
Understanding Retail Consumer
Whether it is stocks or socks, I like buying quality merchandise when it is marked down. − Warren Buffet (American…
Retail Management 6 min read
Retail Challenges & Theories
Michael Porter, a professor from Harvard Business School, designed a framework named Five Forces Analysisfor structured analysis of industries. This framework…
