Brand Management 1 min read
Building a Strong Brand Equity
Brand equity, being the heart of brand management is very. Peter Farquhar, in a paper he published on Managing Brand…
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Author: Prabhu TL.
Prabhu TL is a SenseCentral contributor covering digital products, entrepreneurship, and scalable online business systems. He focuses on turning ideas into repeatable processes—validation, positioning, marketing, and execution. His writing is known for simple frameworks, clear checklists, and real-world examples. When he’s not writing, he’s usually building new digital assets and experimenting with growth channels.
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Brand Asset Valuation
Brand asset valuation evaluates a brand’s value, strength, and performance as compared to other brands in the market. An agency…
Brand Management 1 min read
What is BrandZ?
BrandZ is the world’s largest brand equity database created and updated by Millward Brown, a multinational company working in advertising, marketing communications,…
Brand Management 6 min read
Brand Management – Equity Models
David Aaker and Kelvin Lane Keller developed the brand equity models. Let us learn about both the models. Aaker’s Brand…
Brand Management 1 min read
Brand Decay
It is a progressive loss of brand integrity due to weakening of essential brand elements. It also includes losing the…
Brand Management 1 min read
Why does Brand Equity Matter?
For brand management, the brand equity is vital as it establishes and fosters the customer loyalty towards the brand, and…
Brand Management 1 min read
What is Brand Equity?
This term came up in the marketing literature in 1980. This multidimensional concept has different meanings from the context of…
Brand Management 2 min read
What is a Brand?
Brand may be defined from the brand owner’s perspective or the consumer’s perspective. There are various popular definitions of a…
Brand Management 1 min read
Brand Management – Equity
Brand equity is the heart of brand management. The brand managers are engaged in building strong brand equity as it…
Brand Management 1 min read
Country Brands
Countries, like companies, apply branding to help themselves market for investment, tourism, and exports. The ‘Country of Origin’ is commonly…
Brand Management 1 min read
E-Brands
These brands portray their entire image, such as the company’s value, competency, vision, motives, missions, products/services etc. through web to…
Brand Management 1 min read
Pharmaceutical Brands
These brands cover the products which are commonly known as drugs or medicines used to diagnose, treat, and prevent a…