Ingredient Brand Architecture
In this architecture, a principle brand supports to qualify other brands. The…
Endorser Brand Architecture
Here, a parent brand consists of various operating units which are identified…
Masterbrand or Monolithic or Umbrella Architecture
This is the simplest type, where all units and divisions of a…
Types of Brand Architectures
They can be varied from pure to hybrid. However, generally brand architecture…
Brand Management – Architecture
When the company portfolio is growing, the brands tend to evolve. It…
