Brand Management
Launching a Brand
Brand launching is not the same as product or service launching. Products change but a brand is to…
August 19, 2021 · Prabhu TLBrand Management
Brand Management
Elements of a Brand
There are eight essential elements of a brand as given below − ● Brand Name − This is what the people…
August 19, 2021 · Prabhu TLBrand Management
Brand Management – Performance
Since the idea of branding came into existence and settled in practice, some brands such as Nike, Coca…
August 19, 2021 · Prabhu TLBrand Management
Celebrity Endorsement
The consumers follow their favorite celebrity and they wish to look, appear, and conduct the way the celebrity…
August 19, 2021 · Prabhu TLBrand Management
Co-branding for Business Growth
Apart from creating additional appeal to the consumers, the objective of co-branding is increasing revenue. The ultimate goal…
August 19, 2021 · Prabhu TLBrand Management
Points to Note before Co-branding
Co-branding comes with inevitable risks. Before the brand managers of brand A go for co-branding with brand B,…
August 19, 2021 · Prabhu TLBrand Management
Situations for Co-branding
There are various situations when companies go for co-branding. They are − ● When introducing one company’s product or…
August 19, 2021 · Prabhu TLBrand Management
Types of Co-branding
There are various types of co-branding as follows − ● Ingredient Co-branding − Multiple brands provide distinctive ingredient or component to…
August 19, 2021 · Prabhu TLBrand Management
Brand Management – Co-branding
Co-branding is now no more a new strategy used by companies for generating higher level of interest and…
August 19, 2021 · Prabhu TLBrand Management
How to Relaunch a Brand?
When a company relaunches a brand, it hopes to avoid the mistakes from past experience and wants to…
August 19, 2021 · Prabhu TL