Brand Management
Relaunching
Relaunching a brand is reintroducing a brand into the market. Relaunching implies that a company was marketing the…
August 19, 2021 · Prabhu TLBrand Management
Brand Management
Rebranding
A company requires to rebrand when it decides to change any of its brand elements such as brand…
August 19, 2021 · Prabhu TLBrand Management
Brand Essence
It is a single most compelling thing about a brand that differentiates it from the competing brands. The…
August 19, 2021 · Prabhu TLBrand Management
Factors that Influence Brand Extension
There are various scenarios where a brand has successfully extended or failed to extend. For example, Bic ballpoint…
August 19, 2021 · Prabhu TLBrand Management
Brand Adaption Practices
The brand adaption practices involves the following steps − ● Develop internal (brand managers and representatives) and external launching…
August 19, 2021 · Prabhu TLBrand Management
Brand Adaption Process
Brand adaption is nothing but introducing and engaging the consumer with the brand. It involves five steps −…
August 19, 2021 · Prabhu TLBrand Management
Brand Extension
A new product is launched under existing brand. It often adds a product of different category. The new…
August 19, 2021 · Prabhu TLBrand Management
Line Extension
A variation of existing product launched under the existing brand. It often adds different flavor, package size or…
August 19, 2021 · Prabhu TLBrand Management
Brand Management – Extension
Brand extension is required for a company’s growth, profitability, and brand’s added reputation. It is an inevitable strategic…
August 19, 2021 · Prabhu TLBrand Management
Online Brand Promotions
Online brand promotion comes with the challenge of integrating the marketing mix (putting the right product, at the…
August 19, 2021 · Prabhu TL