Brand Management
Role of Brand Ambassadors and Celebrities
Another way of promoting brands is by employing a brand ambassador. A brand ambassador is a person who…
August 19, 2021 · Prabhu TLBrand Management
Brand Management
Brand Promotion Methods
There are various brand promotion methods conducted to keep the brand noticeable − ● Organizing Contests − To attract the consumers,…
August 19, 2021 · Prabhu TLBrand Management
Brand Management – Promotion
Brand promotion is the way to inform, remind, persuade convincingly, and influence the consumers to drive their decision…
August 19, 2021 · Prabhu TLBrand Management
History of Branding
The concept of branding exists since approximately hundred years.
August 19, 2021 · Prabhu TLBrand Management
Branding for Global Markets
Venturing into global markets is inevitable for brands. A brand is global when it is visible and sold…
August 19, 2021 · Prabhu TLBrand Management
Defining and Establishing Brand Values
Consumers are interested in brand values. When the consumer understands the brand value, he can interact with the…
August 19, 2021 · Prabhu TLBrand Management
Identifying and Establishing Brand Positioning
To identify brand positioning, the brand manager needs to study the market segment of venture. To establish a…
August 19, 2021 · Prabhu TLBrand Management
General Steps of Brand Building
Brand stays in the minds of consumers and helps the company to grow their market share and revenue.…
August 19, 2021 · Prabhu TLBrand Management
Brand Portfolios and Market Segmentation
There can be a single brand portfolio or multiple brand portfolios. The companies decide courageously to create a…
August 19, 2021 · Prabhu TLBrand Management
Brand Knowledge
Keller defines brand image as awareness of brand name (whether and when customers know the brand and can recall it)…
August 19, 2021 · Prabhu TL