Brand Management
Endorser Brand Architecture
Here, a parent brand consists of various operating units which are identified by their own brands. The parent…
August 19, 2021 · Prabhu TLBrand Management
Brand Management
Masterbrand or Monolithic or Umbrella Architecture
This is the simplest type, where all units and divisions of a business share the same brand. The…
August 19, 2021 · Prabhu TLBrand Management
Line Brand Architecture
When a variant is added to the existing brand, it is called line extension. The variant can be…
August 19, 2021 · Prabhu TLBrand Management
Source Brand Architecture
In this type, the company name is well known and guarantees the quality of the products. For source…
August 19, 2021 · Prabhu TLBrand Management
Product Brand Architecture
The brand is a kind of product brand, if the corporate brand name is hidden and every product…
August 19, 2021 · Prabhu TLBrand Management
Brand Name
Brand name is one of the brand elements which helps the customers to identify and differentiate one product…
August 19, 2021 · Prabhu TLBrand Management
Types of Brand Architectures
They can be varied from pure to hybrid. However, generally brand architecture is distinguished into two categories − House…
August 19, 2021 · Prabhu TLBrand Management
Brand Management – Architecture
When the company portfolio is growing, the brands tend to evolve. It is critically important to define the…
August 19, 2021 · Prabhu TLBrand Management
Building Brand Identity and Image
In the contemporary market, three essential characteristics are required to manage the brand − brand identity, brand image, and brand positioning. Brand…
August 19, 2021 · Prabhu TLBrand Management
Building a Strong Brand Equity
Brand equity, being the heart of brand management is very. Peter Farquhar, in a paper he published on…
August 19, 2021 · Prabhu TL