Brand Management
Six Faces of Brand Identity
Brand identity can be represented by six faces of a hexagon or a prism as shown below −…
August 19, 2021 · Prabhu TLBrand Management
Brand Management
Brand Identity & Positioning
In today’s market, the customer has a very wide choice of products. When it comes to brands, he…
August 19, 2021 · Prabhu TLBrand Management
How to Name a New Product?
The company grows by bringing out the best in its product. Every time a research and development team…
August 19, 2021 · Prabhu TLBrand Management
Classic Branding Dysfunctions
If a brand architecture is not proper, it can lead to unwelcome consequences. Few instances are as follows…
August 19, 2021 · Prabhu TLBrand Management
What is Brand Management?
Brand management is an art of creating a brand and maintaining it. It is nothing but developing a…
August 19, 2021 · Prabhu TLBrand Management
Internationalizing the Architecture of the Brand
Since most of the brand architectures are built over a substantial period of time in the domestic market,…
August 19, 2021 · Prabhu TLBrand Management
Choosing Appropriate Branding Strategy
The following parameters should be considered while choosing an appropriate branding strategy − ● Marketing strategy ● Business model ● Culture…
August 19, 2021 · Prabhu TLBrand Management
Hybrid Brand Architecture
It is a combination of monolithic, endorsement, and portfolio architectures. These are the most common solutions. Brand architecture…
August 19, 2021 · Prabhu TLBrand Management
Ingredient Brand Architecture
In this architecture, a principle brand supports to qualify other brands. The idea is, if the ingredient is…
August 19, 2021 · Prabhu TLBrand Management
Portfolio Brand Architecture
In this type, all or many brands are kept with separate identities, names, and life cycles of their…
August 19, 2021 · Prabhu TL