Geographical analysis is when a business divides its market on the basis of geography. There are several ways that a market can be geographically divided. Here, an organization decides the marketing strategies or approaches that would make international marketing possible in a specific geographic market on the basis of the climate, lifestyle, location, and language of that region. Geographic markets differ in size depending on location.
There are three major ways to divide a market on the basis of Geography −
● Population density
● Climate
● Language
Each of these components can further be sub divided. For example, a regional geographic market can be subdivided as nations, metropolitan areas, rural areas, suburban areas, urban areas, or on regional basis with respect to size, population density, etc.
