Web Analytics

Prabhu TL
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Marketers use web analytics to analyze online metrics and optimize the web presence of their business.

What metrics are important in web analytics?

There are many important metrics used in web analytics. Some examples include:

·         Conversion rate

·         Engagement

·         Unique visitors

·         Page views

·         Time on page

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Prabhu TL is a SenseCentral contributor covering digital products, entrepreneurship, and scalable online business systems. He focuses on turning ideas into repeatable processes—validation, positioning, marketing, and execution. His writing is known for simple frameworks, clear checklists, and real-world examples. When he’s not writing, he’s usually building new digital assets and experimenting with growth channels.
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