The backpack niche has been steadily growing over the years making it one of the best startup business ideas. Backpacks are no longer just for students. Employees carrying laptops to and from work and travellers use backpacks regularly. You’ll notice a trend increase within men’s backpacks, drawstring bag, women’s handbags, women’s backpacks and more. The backpack niche is a viable business startup idea since there’s a diverse selection of bags that have been growing in popularity. You can eventually expand into luggage which has also been growing in recent years as well.
Instagram and Facebook would likely work well for your backpack brand. You’ll want to start marketing in July or August to capitalize on back to school sales. Keep in mind that children’s backpacks have been decreasing in popularity so targeting students attending college would likely work best. You can do some Instagram marketing where you have college-aged influencers wearing and promoting your backpack. Offer influencers a commission for every referral through their link to keep your costs low while ensuring sales. Be sure to also target people by their university and age to find your audience on Facebook.
