At the end of the day, you need to make sales. While you may get your product in front of thousands of people and generate hundreds of leads, how do you turn those leads into sales? Your startup marketing needs effective Calls To Action (CTAs).
A call to action should be one of the most apparent and eye-grabbing parts of a website, packaging, or mailer. In other words, if you stand six feet away from your product or campaign and squint your eyes – your call to action should be what sticks out. HubSpot offers several suggestions for crafting a successful CTA for your:
1.) Use actionable language. You want the reader of your copy and call to action to feel as if you are talking to them. Say things like “Click here to…”, “Download the…” or “Learn how to…”.
2.) Align your copy. If your landing page offers a free eBook, your call to action should be to “Download the eBook here” and not “Download our guide to […] here.”
3.) Outline your value proposition. Make your value clear to the customer. Why should they engage in your CTA?
4.) Make it time-sensitive. Create a sense of urgency in your CTA to capture the readers’ attention and drive a response.
5.) Design smart. Literally, make your CTA larger than other aspects of the screen or campaign it is involved in and in a prominent location. This plays into the squint test. In addition, your CTA could contrast from the rest of the page and should look like something that can be clicked.
6.) A/B Testing. Create multiple versions of your CTA and test it out among a test group. Which one is more compelling?
