While planning to advertise your business/product/idea, you also need to decide which medium would be the best suited to execute your ad. You can choose from multiple mediums from the list given below −
Print Media
It is one of the oldest, but still popular medium of advertisement. It includes, newspapers, brochures, magazines, and fliers. It is the low budget medium of advertisement, but the rate varies to a great extent depending upon the −
● Geographic location (city, town, etc.)
● Brand (of newspaper & magazine), and
● Space (how much & which part of the page you are booking).
Broadcast/Electronic Media
It is the most advanced and fastest media, which reaches the remotest regions of the world in a fraction of a minute.
It includes radio, television, and the Internet. Since, on television and internet, both video and audio can be run; therefore, it is the most popular and effective medium.
Outdoor − It is the cheapest, but effective medium. It includes hoardings, flags, banners, billboards, motor vehicles, building/fence wraps, events, etc. Outdoor advertisement is used in various ways to increase brand awareness and for the promotion of products/services.
Check Your Progress
● What is advertisement process?
● How is advertisement the most essential feature of a business?
● What do you understand by ‘advertisement media?’
● What are the objectives of advertisement?