The advertisements that we see in the newspapers, magazines, and roadside hoardings or watch on television or on the internet involves a lot of work. An advertisement goes through different stages from its initial planning stage to its execution. In addition, it also involves groups of people specialized in different fields. For example, experts of management, copyediting, creative writing, photography, videography, acting, etc.
Following are the fundamental stages to develop and execute an ad −
Typical Workflow in an Ad Agency
| Stage | Work Performed |
| Beginning Stage | ● Idea briefing to an Ad Agency● Internal discussion● Market research relevant to ad (to find competitors, customers’ behaviors, & target audiences)● Media selection (print, electronic, or outdoor)● Setting budget |
| Development Stage | ● Designing and creation of Ad (creative/copy writing, filming, etc.)● Internal review/editing● Presentation to client and taking his final approval● Final production of ad● Pre-testing● Approval from the concerned authority● Fixing the time and place to release the ad |
| Execution Stage | ● Media Scheduling and media booking● Handing over to media to make it live |
| Post Execution | ● Media release monitoring● Judging the performance● Noting customer’s review● Market response |
