Internationalizing the Architecture of the Brand
Since most of the brand architectures are built over a substantial period…
Choosing Appropriate Branding Strategy
The following parameters should be considered while choosing an appropriate branding strategy…
Hybrid Brand Architecture
It is a combination of monolithic, endorsement, and portfolio architectures. These are…
Ingredient Brand Architecture
In this architecture, a principle brand supports to qualify other brands. The…
Endorser Brand Architecture
Here, a parent brand consists of various operating units which are identified…
Masterbrand or Monolithic or Umbrella Architecture
This is the simplest type, where all units and divisions of a…
