Prabhu TL

Prabhu TL is a SenseCentral contributor covering digital products, entrepreneurship, and scalable online business systems. He focuses on turning ideas into repeatable processes—validation, positioning, marketing, and execution. His writing is known for simple frameworks, clear checklists, and real-world examples. When he’s not writing, he’s usually building new digital assets and experimenting with growth channels.
8340 Articles

Brand Management – Equity Models

David Aaker and Kelvin Lane Keller developed the brand equity models. Let…

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Brand Decay

It is a progressive loss of brand integrity due to weakening of…

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Why does Brand Equity Matter?

For brand management, the brand equity is vital as it establishes and…

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What is Brand Equity?

This term came up in the marketing literature in 1980. This multidimensional…

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What is a Brand?

Brand may be defined from the brand owner’s perspective or the consumer’s…

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Brand Management – Equity

Brand equity is the heart of brand management. The brand managers are…

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Country Brands

Countries, like companies, apply branding to help themselves market for investment, tourism,…

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E-Brands

These brands portray their entire image, such as the company’s value, competency,…

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Pharmaceutical Brands

These brands cover the products which are commonly known as drugs or…

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Business to Business (B2B) Brands

Under these brands, a business makes a commercial transaction with another business.…

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