Brand Management – Equity Models
David Aaker and Kelvin Lane Keller developed the brand equity models. Let…
Why does Brand Equity Matter?
For brand management, the brand equity is vital as it establishes and…
What is Brand Equity?
This term came up in the marketing literature in 1980. This multidimensional…
What is a Brand?
Brand may be defined from the brand owner’s perspective or the consumer’s…
Brand Management – Equity
Brand equity is the heart of brand management. The brand managers are…
Country Brands
Countries, like companies, apply branding to help themselves market for investment, tourism,…
E-Brands
These brands portray their entire image, such as the company’s value, competency,…
Pharmaceutical Brands
These brands cover the products which are commonly known as drugs or…
Business to Business (B2B) Brands
Under these brands, a business makes a commercial transaction with another business.…


