As an SEO expert (Search Engine Optimization), your primary job will be to help websites rank higher on search engine results pages. SEO is one of the most critical factors that affect web traffic. To reiterate just how important this is, studies have shown that falling below position 5 on Google’s first page removes about 75% of all the potential traffic your website might have got had it been higher. In fact, being the number one link on Google’s first page gives your website a third of all the potential traffic directed towards your specific keywords on Google.
That is millions and millions of potential clicks lost just because websites have not hired an SEO expert. Most webmasters know this, and some try to carry out SEO on their own. But to be honest, the kind of patience and technicalities involved with proper search engine optimization is either beyond most people or requires too much work and time. That’s where you come in.
As an SEO expert, some of your duties will include, but won’t be limited to:
· Researching high-traffic keywords for your clients
· Keeping up to date with Google updates
· Making sense of Google Analytics to your client’s advantage
· Analyzing and editing web content for your clients
· Keeping atop of industry trends as well as best practices
To start this kind of business, you will not need that much money. In fact, all you would need to do is create a website that advertises your business. Your website needs to be professionally done if anyone is to take you seriously. It also needs to rank well on Google because you cannot say that you will help them rank highly while your own website is languishing in the dark corners of the internet. You will also need to actually know a thing or two about SEO.
