Objectives of Advertisements
The fundamental idea behind advertisement is to increase the business by selling goods/services. Besides, there are many other objectives of advertisement, significant of them are − ● To promote newly launched…
Classification of Advertising
Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product and services. It works by making the customer aware of…
Future of Advertising
Advertising is still all about the ‘ifs and buts of a product’, presented in a glowing rainbow like picture trying to attract consumers….but what is the future of advertising in…
Contemporary Issues
Offer, presentation, campaign, advertisement, sales promotion, public relations, etc. are the trends of advertisement and marketing communications. There is nothing wrong in these types of communication unless they do not…
Marketing vs. Advertising
Many people confuse the terms marketing and advertisement. They think, both are the same and used interchangeably. But there are distinctive differences between the two. This chapter describes the difference…
Brand Management
While shopping or planning to shop, many of us are stuck with a particular brand. For example, I wear only Woodland shoes, I buy only Blackberry trousers, I like only…
Corporate Communications
“Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” − Rollo May What is Corporate Communications? Corporate Communications is a technique that involves all communication activities generated…
Market Communications Research
In today’s world, if a company focuses on delivering good products/services at competitive prices, it does not necessarily guarantee success. Modern marketing system has various distinct components that need to…
Interactive Marketing
Technological revolution has brought about dramatic changes in terms of volume, frequency, and effectiveness of marketing communications. The increasing trend of internet technologies has given way to interactive marketing. The…
Integrated Marketing Communications
Many of the companies in 1980s rather than relying only on advertisement adopted an integrated strategy. They combined various promotional tools and marketing activities to communicate with their target audience.…
