Brand adaption is nothing but introducing and engaging the consumer with the brand. It involves five steps −
● Awareness − Customer knows the brand but does not have complete information.
● Interest − Customer tries to find more information on the brand.
● Evaluation − Customer tries to know how beneficial the brand would be.
● Trial − Makes first purchase to determine its usefulness or worth.
● Adapt/Reject − Becomes a loyal customer or looks for some other parallel brand.
