Under these brands, a business makes a commercial transaction with another business. Such transactions occur when one business provides resources to another business for manufacturing some product, and when one business supplies or rents out the products to another business.
B2B companies must pursue global branding as they have less number of customers than B2C companies and more number of transactions with other businesses.
For example, restaurants buy cooking energy, raw materials, crockery, furniture, lights, etc. from different businesses. Retailers buy a product from original manufacturer for reselling it. McDonalds, Pizza Hut, IBM, GE, Microsoft, and Oracle are B2B brands to name a few.
