Marketing

Small business marketing strategies. Know your audience. Emphasize your value proposition. Stay focused on singular goals and objectives.

How to Build a Strong Brand Identity (Name, Logo, Voice, and Positioning)

A strong brand identity doesn’t happen by accident. It’s built on purpose—one decision at a time—so people instantly understand what…

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How to Validate a Business Idea Fast (Before You Waste Time or Money)

You don’t need a 40-page business plan to validate an idea. You need proof: real conversations, real signals, and ideally…

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Customer Retention Playbook: How to Keep Customers Coming Back

Acquisition gets you attention. Retention gets you a business. Customer retention is the skill of turning a one-time buyer into…

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