Developing Flow

Prabhu TL
3 Min Read
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Many people have very interesting ideas and even manage to put them on paper. Unfortunately, their readership does not extend beyond a particular stage. This is because, though their writing is good and the thoughts were properly mentioned, there may not have been a proper selection of words, or maybe a proverb like − “nipping it in the bud” was used, which readers may not understand.

Let us discuss 15 things to remember while proof-reading and revising your writing −

Clarity

●      Your writing must be understood at the first reading. Avoid technical jargon, unfamiliar words or formal language.

Formal vs. Modern

●      Payment has been duly noted vs. we received your check.

●      Attached hereto vs. please find Attached

Avoid Ambiguity

●      Words with double meaning or sentences that confuse readers should be avoided

●      Having eaten the fish, Kiran talked to Karan. (Who had the fish?)

Avoid Colloquialisms

●      In a nutshell vs. in short

●      In this day and age vs. today, presently

Avoid using many Words

●      Prior to the event vs. before

●      At this point in time vs. now

Avoid unnecessary Repetition

●      Absolutely essential

●      Combine together

Include only relevant information

●      Omit unnecessary background information.

●      Keep sentences short and simple – 17 words or less.

Completeness

Check that all the information the reader will need is included −

●      Who? What? Where? When? Why? How?

Correctness

Check accuracy of grammar and spelling of names of people and places.

●      He done it vs. he did it.

●      It’s color has faded vs. its color has faded.

Don’t Rely on Spell Check

●      Typing ‘no/on’, ‘then/than’, ‘quite/quiet’, ‘lose/loose’ will not show errors.

Concreteness

Give specific details.

●      Your investment plan will earn high interest.

●      Your investment plan will earn 8% interest.

Convincing

Use language that is believable. Avoid exaggeration and superlatives.

●      Always vs. Usually

●      Never vs. Rarely

Courtesy

Display good manners in your writing. Use passive voice when communicating bad news to avoid negative overtones. For example,

●      We cannot agree to the terms and conditions outlined in the contract.

●      Some discussions regarding the terms and conditions need to be done.

Write with the reader in mind

●      Sexist – Chairman, businessman

●      Condescension – ‘Of course’, ‘Obviously’

Using Bullet Points

●      Communicates your message in an easy and clear manner.

●      Highlights the most important information.

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Prabhu TL is a SenseCentral contributor covering digital products, entrepreneurship, and scalable online business systems. He focuses on turning ideas into repeatable processes—validation, positioning, marketing, and execution. His writing is known for simple frameworks, clear checklists, and real-world examples. When he’s not writing, he’s usually building new digital assets and experimenting with growth channels.
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