If you have a great product, but no money to invest in a physical storefront, staff, and bills, why not set yourself up online? Aside from the lack of huge monetary investment and time commitment, the marketing opportunities online are endless. Also, although a storefront is great for branding purposes, it does limit the size and scope of your audience. By setting yourself up with an e-commerce store, you can:
● Sell to anyone in the world
● Have a store that is open 24/7 (meaning you literally make money in your sleep)
● Run promotions easily, whenever you want
● Cross-sell between your marketing and social media platforms and your website
● Run marketing campaigns through Google and other platforms
