An enterprise exists within an environment. It is affected by various environmental factors. Good and favorable environment helps the company to survive and grow. This type of environment is dynamic in nature. It changes because of different factors and conditions. This further creates new challenges.
An organization should always be ready for everything and anything that the future holds. These changes may be desirable or undesirable. Some changes are made by the entrepreneur for self-benefit however these changes are not constant in nature.
